The brands, businesses, and books we have created or collaborated with.


Tesco partnered with pioneering chef, Derek Sarno, to create a line of 20 vegan ready-meals (with more to come soon!) available in 600 Tesco stores across the UK. The range of irresistible meals celebrates everything that’s ‘wicked’ and tasty about plants.

Products sold out around the country just days after release and this has been cited as a major factor in why Tesco’s share price has risen to its highest point since 2015.


GOOD CATCH™ is the first major mover in the plant-based fish and seafood space in the U.S. and worldwide.

The recipes were inspired by world-renowned plant-based chefs Derek and Chad Sarno. GOOD CATCH™ offers seafood lovers the best of both worlds: delicious seafood alternative products which deliver on taste, texture, and nutrition while having little impact on the planet or its fragile ecosystems.


Coming soon! Plant-based meals with a wicked meaty taste! Our culinary-driven, heat-and-eat main courses are bringing convenient, satisfying plant-based meals to retail and foodservice locations around the world.


THE WICKED HEALTHY COOKBOOK takes badass plant-based cooking to a whole new level. Celebrating the central role of crave-able food for our health and vitality, Chad and Derek give readers 129 recipes for everyday meals and dinner parties alike, and they also show us how to kick back and indulge now and then. Their drool-inducing recipes include Sloppy BBQ Jackfruit Sliders with Slaw, and Grilled Peaches with Vanilla Spiced Gelato and Mango Sriracha Caramel.


The ultimate goal of THE WHOLE FOODS COOKBOOK is to change your habits around eating and preparing food. In the midst of our busy lives, the last thing most of us need is an overly complicated diet. Get the basics right, learn to cook a few meals you love, and eat plenty of them. Once you become accustomed to the whole foods, plant-based lifestyle, you’ll quickly gain the confidence to create your own delicious variations.


The woman who made prevention hot is now making it delicious! Crazy Sexy Kitchen, the follow-up to Kris Carr’s New York Times bestseller Crazy Sexy Diet, is a Veggie Manifesto for plant-empowered gourmands and novices alike. Joined by Chef Chad Sarno, Crazy Sexy Kitchen offers over 150 delicious, nutrient-dense recipes designed to nourish the mind, body, and soul. From juicing to planning a three-course meal, Crazy Sexy Kitchen has all the essentials to fill your kitchen (and life!) with health, happiness, family, friends, and good times.


Derek Sarno serves as Executive Chef & Director of Plant-Based Innovation for Tesco PLC, where he is leading the company’s efforts to bring delicious, unpretentious vegan foods to market.


Ninja Squirrel Sriracha is the brainchild of Derek Sarno, which came about after Derek had approached the Rooster company (Huy Fong) about producing a modified version of their sriracha without preservatives so that it could be sold at Whole Foods Market. They didn’t want to do that, so, being the fanatic that he is, Derek had to find a way to produce his own sriracha without preservatives and that was up to par with Whole Foods’ quality standards for ingredients.


Derek Sarno served as the Senior Global Executive Chef for Whole Foods Market, where he oversaw global research and development for the company’s prepared foods department, worked with suppliers and leadership to develop and promote plant-based foods across the organization, and served as Culinary Director for the WFM Academy for Conscious Leadership.

Chad Sarno joined the global team at Whole Foods Market to launch innovative health and wellness initiatives as the Global RnD Chef and culinary media spokesperson for the companies healthy eating program.