December 4, 2020


WICKED WEAR-EVER YOU GO! To celebrate our global launch we’ve collaborated with the fantastic Taryn of Vegetaryn to create our own sweat-shop free merch clothing line! Our Ts + hats are super comfy and make a statement in your daily life, as an esteemed member and supporter of plant-based with the Mushroom Mafia, or proud Plant Pusher Tshirts! These have been a long time in the making and we’re pretty stoked about them!

A Little about Vegetaryn. . .

Taryn Rasgon is the creator and clever mastermind behind the vegan-inspired brand, Vegetaryn. Her ethically made, eco-friendly and 100% sweatshop free merch range makes a vegan statement with cute & punny sayings like Lettuce Eat Plants and If Looks Could Kale! She’s a passionate advocate for animals, a qualified plant-based Nutritionist, and mom to the beautiful pig ‘Penny’. Taryn’s all about good vegan food and we are very happy to be collaborating with such an awesome voice in the movement! Find her on IG here!

SO, What have we got for you?

mushroom mafia apparel giveaway


We believe mushrooms are the new meat. Be a ‘shroom pioneer and declare your membership to the Mushroom Mafia on your chest!


mushroom mafia tshirt


mushroom mafia wicked healthy


mushroom mafia sticker merch
plant pusher merch


We’ve been referring to our plant-based friends as Plant Pushers since day dot. We make pushin’ plants our business here at Wicked and we love to see you doing the same!


wicked healthy plant pusher tshirt


plant pusher hat


wicked healthy plant pusher stickers


We are giving away 5 Mushroom Mafia/Plant Pusher Packs [x1 Tshirt + x1 Hat] across our @eatwickedfoods Facebook and @eatwickedfoods Instagram pages!

To be in with a chance of winning, head to our giveaway post on either Facebook or Instagram page and follow these steps:

  1. Follow @eatwickedfoods and @Vegetaryn
  2. Like the post
  3. Comment: “Plant-Pusher” or “Mushroom Mafia”
  4. and Tag 3x friends!

Remember to complete all 4 steps to make your entry count.

The giveaway will run from today (4rd December) and will close on the 11th of December at midnight GMT! We will announce the winners both on FB and IG on the 12th of December.

Open globally! 1 entry per social platform (meaning you can enter twice!)

Good luck!

Want Wicked Foods in your area? Head here to ‘plant your flag’!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

November 18, 2020


No rest for the Wicked!

We’re taking plant-based food beyond the U.K. in Spring 2021!

The pioneering 80+ product strong Wicked Kitchen line, available at 3,700+ Tesco stores across the UK, has become a market leader in plant-based meals, snacks, and ingredients and we’re thrilled to be launching Wicked Foods as we branch out from the UK. The success has been such that Tesco has even announced a five-year commitment to offer even more plant-based foods and increase sales of meat alternatives by 300%! A win for us, the planet, and the animals!

The expansion to North America aligns with the unprecedented changes already taking place among U.S consumers with more than 10 million Americans now following a plant-based diet, a number that grows exponentially every year. This is paired with the fact that meat consumption is steadily on the decline with nearly one in four Americans stating that they have cut back on meat in the past year due to health and environmental concerns, according to a Gallup poll released in January 2020. This is momentum on both sides…and exciting times for our movement!

Entering the global market, we will continue to capitalize on the growing demand for great-tasting foods that are free from animals by increasing availability and providing convenient meal solutions.

With Wicked Foods, we are committed to creatively challenging perceptions of what can be done with plants in grab-and-go and ready-in-minutes foods that are, in equal part, visually stunning, nutritionally satisfying, and, of course, Wicked delicious! Driven by our (Derek and Chad Sarno) culinary experience and exacting high standards, Wicked Foods highlights the power of plants in changing the way the world eats by creating best-in-class vegan food for meat-eaters and plant-pushers alike.

wicked meaty

“Our mission is to help people cook and eat more plants knowing that we’ll be saving millions and millions of animals each day which improves our planet, supports our farmers and our health.

We’ve created the tools, recipes, and products to make it simple, flavorful, and fun for people to eat more plant-based foods in the U.K. and we are excited to now bring these to the U.S., Canada, and other European countries.”

– Derek Sarno

wicked good food

Wicked Foods’ expansion is being led by new CEO Pete Speranza, a CPG industry vet, and Unovis partner, who will bring his extensive experience and tactical know-how to the brand’s day-to-day operations. Wicked Foods joins other innovative brands in the portfolio of Unovis, a leading global investment firm disrupting conventional animal agriculture. Founding partner Chris Kerr has worked closely with the Sarnos to develop and launch the Wicked Foods brand.

“In my nearly 25 years in CPG, I haven’t seen anything quite like what Chad and Derek have been able to create with Wicked Foods.

Their commitment to producing the most crave-able, sought-after, chef-crafted plant-based foods is driving huge demand in the UK and we know Americans are ready for this genuine and unapologetic approach to plant-based eating. And it’s not only vegans that are creating demand but also mainstream consumers who are wanting in on alternative protein options that put flavor first.”

– Pete Speranza

wicked food prepared

As part of the launch, we’ll be asking our trusty plant-pushers (that’s you!) to “plant your flag” to share where you’d like to find our new plant-based products next! Everyone taking part will receive a free copy of the Wicked Mushroom Manifesto, a digital collection of our most popular recipes that highlight the techniques to transform mushrooms into “meat.”

wicked food launching

Keep an eye on our social media pages, we’ll be asking for your input this weekend!

We’ve got Wicked merch! Head to the Wicked Healthy Store!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.