March 3, 2021



You can find the Wicked Nooch near where you find the nutritional yeast at Tesco UK.

The FIRST TO MARKET flavoured nooch has rolled out in supermarkets, Tesco specifically, putting our Wicked stamp on a key vegan ingredient delivering 3 deliciously, punchy flavours! Add a boost to stews and sauces, pizza, or use it as a parmesan’ alternative over pasta, and don’t forget popcorn (and that’s just us getting started!)!

Nutritional Yeast; aka Nooch. Still, no idea how that name came about. We sometimes call it, hippy fish food, just for fun. A staple in every seasoned plant-based/vegan pantry. It’s deep umami, slightly salty, kinda cheesy flavor hit that is great in recipes and especially as a sprinkle on. Nooch has been used to bring whatever food it lands on to life and can be used to reduce salt. Not to mention it provides a healthy dose of B12!


Garlic & Herb Flavoured Nooch

Serving ideas: Corn Chowder, in a ‘cheezy’ garlic sauce, over spaghetti, sprinkle over popcorn…

garlic & herb flavoured nooch seasoning
wicked ranch nooch flavouring seasoning

Ranch Flavoured Nooch

Serving ideas: Sprinkled over salad, added punch to potatoes, add to pasta sauces…

Smoky BBQ Flavoured Nooch

Serving ideas: Hot noodle bowls, over BBQ shrooms, crispy tofu coating, include in a ramen dish for an extra flavour boost…

wicked smoky bbq nooch

Need more convincing? Nooch is also a good source of Thiamine (B1), Riboflavin (B2), Pyridoxine (B6), Potassium and Zinc, as well as containing all 9 essential animal acids – count ‘em, all 9!


Now, onto our new stuffing! Not just for the festive season, it’s great to add to your repertoire all year round.

wicked kitchen stuffing at tesco uk

Find your nearest TESCO UK store here.

We hope our Wicked family in the UK get to pop out to enjoy some of these treats with wicked nooch and stuffing, be sure to share on the gram and tag us (@eatwickedfoods) to let us know what you thought!

We’ve got Wicked merch! Head to the Wicked Healthy Store!
Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

February 12, 2021

Wicked Valentines 2021!



Wicked Kitchen Crispy M’shrooms Smoky Ketchup

Golden chestnut m’shrooms in a crunchy garlic, parsley ciabatta crumb

wicked valentines crispy m'shrooms with smoky ketchup


Wicked Kitchen Wicked Welly (serves 2)

Two hand-rolled wellingtons. Pea protein, flaky pastry with roasted garlic herb mushroom duxelles.


Wicked Kitchen Potato & Butternut Gratin

Delicious sliced layers of potato and butternut squash baked in a dreamy herb sauce.

wicked potato and butternut gratin


Wicked Kitchen Chocolate Brownie Heart

Wicked gooey brownie topped with an irresistible rich chocolate ganache and red sparkle. Enjoy hot or cold! Made for chocolate lovers, perfect for sharing!

Enjoy, plant pushers and plant lovers alike! This is love without sacrifice ❤️  Thank you for choosing plant-based! There is no need to eat animals any more, it’s 2021 ❤️


Tesco Finest Twice Cooked Chips


Tesco Finest Green Veg Trio


Choose from a selection of vegan Finest wine and soft drinks.

Want Wicked Foods in your area? Head here to ‘plant your flag’!

We’ve got Wicked merch! Head to the Wicked Healthy Store!
Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

November 30, 2020


Team Wicked has been working around the clock, (alongside the new global expansion news), to bring you an epic selection of brand new Wicked Kitchen and Plant Chef ranges to make swapping out animal products even easier before we wrap 2020! We’ve launched party foods in time for the holiday season (the Christmas mains too, that come out next week!), hearty meals in both the fridge and freezer, dips, mayo, snacks, and even a whole host of sundae desserts – your weekend (and weekday) treats sorted! In case you missed it, we even launched the amazing Wicked ice creams! We’re nowhere near finished…just wait to see what we have in store for you in 2021. Let’s just say plant-based is alive and well in these times and that’s something to smile about after this tough year.

Sit back and relax, let’s have a look through your new ranges!


No-Prawn Firecracker Dippers

new wicked kitchen no-prawn firecracker dippers

No-Chicken Drumettes

vegan no-chicken drumettes tesco uk

Crispy Mushrooms with Smoky Ketchup

new wicked kitchen crispy mushrooms with smoky ketchup

Festive Feast Wrap

festive feast wrap at tesco uk

Wicked Nacho Potatoes

vegan wicked nacho potatoes

Pasta & Amaze Balls 2.0

wicked kitchen line pasta & amaze balls at tesco uk

Asparagus & Peppercorn Ravioli

asparagus and peppercorn ravioli vegan food at tesco uk

Wicked Kitchen Bac-NO-naise Vegan Mayo

bac-no-naise vegan mayo from wicked kitchen

Wicked Kitchen Piri Piri Vegan Mayo

tesco piri piri vegan mayo

Wicked Kitchen Garlic Mayo with Caramelised Onion Flavour

garlic mayo with caramelised onion flavour

& Wicked Kitchen Spiced Vegetable Roll Selection!


2 Passin Fruit Panna Cotta

2 passion fruit panna cotta

Chocolate & Orange Sundae

vegan chocolate & orange sundae at tesco uk

Chocolate & Salted Caramel Sundae

vegan chocolate & salted caramel sundae

& Wicked Kitchen Chocolate and Cherry Dessert!


Mint Chocolate Chip Ice Cream

wicked kitchen mint chocolate chip ice dream

Chocolate Ice Cream

vegan chocolate ice cream

Vanilla Ice Cream feat. our Sticky Toffee Pudding

vanilla ice dream sticky toffee pudding


10 Pigless Blankets


10 No Lamb Samosas


No-Duck Spring Rolls

no-duck spring rolls plant chef wicked kitchen

No Meat Pie

no meat pie tesco uk plant chef

4 No Meat Pies & 4 No Meat and Vegetable Pies

4 No Meat Pies & 4 No Meat and Vegetable Pies

Savoury Pie

plant chef savoury pie

Mushroom Fettuccine Pasta

wicked kitchen plant chef mushroom fettuccine pasta

Vegaroni Pasta

plant chef vegaroni pasta at tesco uk

Lentil & Bean Chilli

lentil and bean chilli

Thai Inspired Green Vegetable Curry

plant chef at tesco uk thai inspired green vegetable curry

Sweet Potato & Chickpea Tikka Masala

sweet potato and chickpea tikka masala

Meat Free Sausage Rolls

meat free sausage rolls

Soya Bolognese

soya bolognese plant chef

Soya & Chive Dip

soya and chive dip

Vegan Sour Cream

vegan sour cream at tesco uk

6 Mince Pies

6 vegan mince pies

We hope you’re as thrilled with these plant-based options as much as we are. Keep up the good work plant-pushers! And if you’re reading this outside of the UK and getting FOMO, don’t worry, we’re coming for you next – don’t forget to go to our new website to ‘plant your flag’’ and let us know where you want us to come in 2021!

We’ve got Wicked merch! Head to the Wicked Healthy Store!
Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

Wicked Kitchen Ice Cream at Tesco UK

vegan vanilla ice cream
vegan chocolate ice cream at tesco
mint chocolate vegan ice dream

Vegan Ice Dream Available at Tesco UK Nationwide!

No soy in sight! The base of this dessert is the nutritionally dense, prebiotic packed and protein-rich Lupin bean, blended with coconut oil to achieve the creamy, dreamy texture you’re used to from your favourite ice cream.

Pair up the Vanilla with our Sticky Toffee Pudding, or go double on the choc with our Red Velvet Brownie with a scoop of chocolate ice cream. As for the mint, it’s packed with crunchy chocolate chips and lashings of smooth chocolate sauce – we know a lot of you have missed this flavour since going plant-based!

vegan vanilla ice dream with sticky toffee pudding
sticky toffee and ice dream from tesco uk

We truly believe there should be no missing out for our fellow plant-pushers who choose a compassionate lifestyle, so we are working around the clock to make sure these options exist! We’re not about fooling anyone with plant based alternatives, but we know your non-plant based friends will love these too. Because good food is good food. End of.

You'll Love Wicked Kitchen Vegan Ice Cream!

Love our recipes? Join the Mushroom Mafia! Check out our Wicked Healthy Merch and become a Plant-Pusher!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on the Wicked Recipes Pinterest.

vegan ice dream at tesco uk

February 4, 2020


Skipping the crowded restaurants on the 14th never looked (or tasted) so good.

Head to Tesco UK stores/the website to order yours on Feb 7th. [Only available in the UK, apologies to those overseas!] 

November 6, 2019

The ‘Plant Chef’, the advert, & the uproar!

Who would have thought one young girl saying “I don’t want to eat animals anymore” would send the media into a frenzy that has led to meat farmers starting a ‘let’s boycott Tesco’ mission!

Watch the ad HERE.

This ad was to promote ‘Plant Chef’, the new affordable, plant-based range available at the UK’s largest supermarket, Tesco.

“We love and support farmers here at Wicked, British farms and everywhere else. We’d be doomed without them! We particularly support arable farmers, the more mushrooms, fruit, veg, grains and potatoes we can grow for human consumption, the better. Not everyone wants to eat animals (for whatever reason), and many people are trying to cut down on the amount they do consume for health and environmental reasons.”

“Lots of people want delicious, easy, affordable, convenient options that are free from animals, and we’re finally seeing these become more readily available in both high street markets and Tesco. The more choices, the better.”

[evc_blockquote type=”left-line” text=”“the more mushrooms, fruit, veg, grains, and potatoes we can grow for human consumption, the better“” custom_class=”pulled_quote” font_size=”28px” line_height=”44px”]

Unfortunately, this ad was not taken well by the National Farmer’s Union.

The NFU president, Minette Batters, has been up in arms about the language within the advert and how it has caused ‘significant distress for British Farmers’ and is ‘demonising meat’.

You can read the full story HERE.

But it certainly didn’t stop there. The Tesco ad was a hot topic of conversation on our UK tv screens too. Reaching prime shows ‘Loose Women’ and ‘This Morning’.

We’re grateful to our friend, Lucy Watson, for speaking out in support of the ad and veganism. Her new food range ‘Feed Me Vegan’ has just launched in Tesco too – hooray for yet more options on our shelves!

You can read more HERE.

Janet Street-Porter, ‘Loose Women’ presenter, joined the conversation.

“I looked at this advert, and I wonder what has happened, what world am I living in now that a child can come into the kitchen and instead of the dad saying ‘let’s talk about it darling’, he says ‘alright, let’s change it and have vegan sausages’,”

“The success of the brainwashing campaign by a relatively small number of loud and pushy vegan activists can be measured by a hard-nosed retailer like Tesco choosing to promote vegan sausages in such a controversial way, implying shunning meat buys you love,”

“According to Plant-Based Head of Innovation Derek Sarno, the creators of the ad were ‘encouraged to be brave’. Pass the sick bag! This is what modern life has come to. Chloe isn’t offered an Indian or ethnic vegetarian dish from an ancient culture, but some lab-made product that is ‘Cumberland-Style’.”

Read more HERE.

Derek replied with:

“Janet, I’m so glad you’ve seen the advert and feel so strongly about it, you seem like a very lovely and sweet person with a good head on your shoulders.”

“Going meat-free now and again is simply amazing, I applaud you for that, sounds like you’re well on your way to being vegan. Thank you Janet! And if you’re feeling nauseous I’ve got a few great plant-based recipes and dishes that can help comfort you and help you feel up to date, in this day and age. ”

“I love my job and what Tesco is doing to drive more plant-based options for the country. You’re helping the world to see what a good decision I made in taking this ‘ridiculous’ position.”

Earthling Ed’s brilliant breakdown of the situation in his ‘Farmers and media lose their minds over Tesco ad’.

Then our good friend, vegan activist and educator, Ed Winters (Earthling Ed) spoke up. He dismantled the media’s outrage at the Tesco ad situation, in his classic articulated and educated manner. Legend.

Watch his full video HERE.

Ed on the National Farmers Union stating that the messaging in the advert demonises meat as a food group:

‘There’s no reason, there’s no explanation, there’s no discussion about the ethical or environmental implications of eating meat. That’s all there is. So how can that possibly demonise meat as a food group.” – Ed Winters

Could this media backlash actually be a good thing, for ‘Plant Chef’?

“The NFU outrage about the advert has actually led to it being debated on numerous occasions on television and radio. You can be certain that millions more people are now consequently aware that Tesco, the largest supermarket chain in the UK, have just released an affordable range of plant-based foods and ready meals.”

He ends with:

[evc_blockquote type=”left-line” text=”“on behalf of all Vegans, thank you to Minette and the NFU. Thank you to Janet Street-Porter for bringing this advert to so many people’s attention and hopefully making more people aware now that Tesco has this vegan range and encourages them to buy it as a result”.” custom_class=”pulled_quote” font_size=”28px” line_height=”44px”]

We’re so grateful to the vegan community for being endlessly supportive and of course to Ed for backing up what we are doing at Wicked Healthy.

Farmers don’t seem to be stopping any time soon.

This letter, allegedly written by a 7-year-old and posted to the ‘Farmers Guardian’ Facebook Page. This has roused much suspicion about whether a child would ever say ‘welfare standards used and nutritional benefits of eating British meat.’ We’ll leave that one up to you to decide!


What’s next for the meat farmers? “A boycott for November will send a clear message that their behavior towards British Farming is unacceptable.”

We stand by our decision to create more budget-friendly vegan food for Tesco, giving people more delicious options.