Who wouldn’t want to find a hand-crafted cast iron pan under the tree this year?! We’ve made the holidays easy for you with this Wicked quick gift guide, ideal for your budding vegan chef friends/family and anyone subscribed to the life of pushing plants!

Wicked Clothing

Join the Wicked community with these hot lookin’ hats and t-shirts that tell the world you are pushin’ plants with the best of them!

wicked healthy gift merch for vegans
holiday merch gift for vegans

A Few Of Our Favorite Things

Check out the best knives, pans, and kitchenware in the biz, on our holiday gift guide for vegans and get cooking this holiday season!

Dalstrong Knives

(Use coupon code ‘WICKEDHEALTHY’ and get 10% off)

Cast Iron Pan


Pasta Maker

Vitamix Blender


The holidays are about so much more than gifts, we hope you get to spend some quality time (in appropriate sized bubbles) with your loved ones! If not, we hope there’s at least some tasty food on that holiday table!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on the Wicked Recipes Pinterest.

December 4, 2020


WICKED WEAR-EVER YOU GO! To celebrate our global launch we’ve collaborated with the fantastic Taryn of Vegetaryn to create our own sweat-shop free merch clothing line! Our Ts + hats are super comfy and make a statement in your daily life, as an esteemed member and supporter of plant-based with the Mushroom Mafia, or proud Plant Pusher Tshirts! These have been a long time in the making and we’re pretty stoked about them!

A Little about Vegetaryn. . .

Taryn Rasgon is the creator and clever mastermind behind the vegan-inspired brand, Vegetaryn. Her ethically made, eco-friendly and 100% sweatshop free merch range makes a vegan statement with cute & punny sayings like Lettuce Eat Plants and If Looks Could Kale! She’s a passionate advocate for animals, a qualified plant-based Nutritionist, and mom to the beautiful pig ‘Penny’. Taryn’s all about good vegan food and we are very happy to be collaborating with such an awesome voice in the movement! Find her on IG here!

SO, What have we got for you?

mushroom mafia apparel giveaway


We believe mushrooms are the new meat. Be a ‘shroom pioneer and declare your membership to the Mushroom Mafia on your chest!


mushroom mafia tshirt


mushroom mafia wicked healthy


mushroom mafia sticker merch
plant pusher merch


We’ve been referring to our plant-based friends as Plant Pushers since day dot. We make pushin’ plants our business here at Wicked and we love to see you doing the same!


wicked healthy plant pusher tshirt


plant pusher hat


wicked healthy plant pusher stickers


We are giving away 5 Mushroom Mafia/Plant Pusher Packs [x1 Tshirt + x1 Hat] across our @eatwickedfoods Facebook and @eatwickedfoods Instagram pages!

To be in with a chance of winning, head to our giveaway post on either Facebook or Instagram page and follow these steps:

  1. Follow @eatwickedfoods and @Vegetaryn
  2. Like the post
  3. Comment: “Plant-Pusher” or “Mushroom Mafia”
  4. and Tag 3x friends!

Remember to complete all 4 steps to make your entry count.

The giveaway will run from today (4rd December) and will close on the 11th of December at midnight GMT! We will announce the winners both on FB and IG on the 12th of December.

Open globally! 1 entry per social platform (meaning you can enter twice!)

Good luck!

Want Wicked Foods in your area? Head here to ‘plant your flag’!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

November 30, 2020


Team Wicked has been working around the clock, (alongside the new global expansion news), to bring you an epic selection of brand new Wicked Kitchen and Plant Chef ranges to make swapping out animal products even easier before we wrap 2020! We’ve launched party foods in time for the holiday season (the Christmas mains too, that come out next week!), hearty meals in both the fridge and freezer, dips, mayo, snacks, and even a whole host of sundae desserts – your weekend (and weekday) treats sorted! In case you missed it, we even launched the amazing Wicked ice creams! We’re nowhere near finished…just wait to see what we have in store for you in 2021. Let’s just say plant-based is alive and well in these times and that’s something to smile about after this tough year.

Sit back and relax, let’s have a look through your new ranges!


No-Prawn Firecracker Dippers

new wicked kitchen no-prawn firecracker dippers

No-Chicken Drumettes

vegan no-chicken drumettes tesco uk

Crispy Mushrooms with Smoky Ketchup

new wicked kitchen crispy mushrooms with smoky ketchup

Festive Feast Wrap

festive feast wrap at tesco uk

Wicked Nacho Potatoes

vegan wicked nacho potatoes

Pasta & Amaze Balls 2.0

wicked kitchen line pasta & amaze balls at tesco uk

Asparagus & Peppercorn Ravioli

asparagus and peppercorn ravioli vegan food at tesco uk

Wicked Kitchen Bac-NO-naise Vegan Mayo

bac-no-naise vegan mayo from wicked kitchen

Wicked Kitchen Piri Piri Vegan Mayo

tesco piri piri vegan mayo

Wicked Kitchen Garlic Mayo with Caramelised Onion Flavour

garlic mayo with caramelised onion flavour

& Wicked Kitchen Spiced Vegetable Roll Selection!


2 Passin Fruit Panna Cotta

2 passion fruit panna cotta

Chocolate & Orange Sundae

vegan chocolate & orange sundae at tesco uk

Chocolate & Salted Caramel Sundae

vegan chocolate & salted caramel sundae

& Wicked Kitchen Chocolate and Cherry Dessert!


Mint Chocolate Chip Ice Cream

wicked kitchen mint chocolate chip ice dream

Chocolate Ice Cream

vegan chocolate ice cream

Vanilla Ice Cream feat. our Sticky Toffee Pudding

vanilla ice dream sticky toffee pudding


10 Pigless Blankets


10 No Lamb Samosas


No-Duck Spring Rolls

no-duck spring rolls plant chef wicked kitchen

No Meat Pie

no meat pie tesco uk plant chef

4 No Meat Pies & 4 No Meat and Vegetable Pies

4 No Meat Pies & 4 No Meat and Vegetable Pies

Savoury Pie

plant chef savoury pie

Mushroom Fettuccine Pasta

wicked kitchen plant chef mushroom fettuccine pasta

Vegaroni Pasta

plant chef vegaroni pasta at tesco uk

Lentil & Bean Chilli

lentil and bean chilli

Thai Inspired Green Vegetable Curry

plant chef at tesco uk thai inspired green vegetable curry

Sweet Potato & Chickpea Tikka Masala

sweet potato and chickpea tikka masala

Meat Free Sausage Rolls

meat free sausage rolls

Soya Bolognese

soya bolognese plant chef

Soya & Chive Dip

soya and chive dip

Vegan Sour Cream

vegan sour cream at tesco uk

6 Mince Pies

6 vegan mince pies

We hope you’re as thrilled with these plant-based options as much as we are. Keep up the good work plant-pushers! And if you’re reading this outside of the UK and getting FOMO, don’t worry, we’re coming for you next – don’t forget to go to our new website to ‘plant your flag’’ and let us know where you want us to come in 2021!

We’ve got Wicked merch! Head to the Wicked Healthy Store!
Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

Top 5 Wicked Holiday Recipes

Get loaded up on the most festive recipes in our archives! This is the season of pure comfort food, decadent rich flavours, and creamy textures! No matter which holidays you celebrate during the season you’ll find something great here to grace your table for a celebration. No animals harmed, as always. Thanks for eating more plants and happy holidays!

Vegan Sunday Roast

The full works. A crowd-pleaser that gets everyone coming back for seconds.

Herby Crusted Butternut Tenderloin

An impressive centrepiece that gets everyone talking. Tender and juicy, with a herby crust.

Country Fried ``Turkey`` Tofu & Mushroom Gravy

One to make the omnis in your life! Crispy and delicious “turkey” with an indulgent mushroom gravy to live for.

Roast Veg Centrepiece

Nothing brings the wow-factor on a table like our veg centrepiece boards. Surprisingly simple, delivering on variety and making sure everyone gets their veggies in!

Garlic Butter Mushroom Steak and Gravy

A real treat – crispy cluster oyster mushroom steak (using our pan pressing technique), with a creamy garlic butter sauce and delicious gravy that everyone knows and loves.

BONUS! Can't forget dessert.

Chocolate Cream Pie

Can’t forget those sweet treats! Our chocolate cream pie is quick to whip up and a smooth, silky chocolate-lovers delight. (Easy to make with little ones too!)

Wicked Kitchen Ice Cream at Tesco UK

vegan vanilla ice cream
vegan chocolate ice cream at tesco
mint chocolate vegan ice dream

Vegan Ice Dream Available at Tesco UK Nationwide!

No soy in sight! The base of this dessert is the nutritionally dense, prebiotic packed and protein-rich Lupin bean, blended with coconut oil to achieve the creamy, dreamy texture you’re used to from your favourite ice cream.

Pair up the Vanilla with our Sticky Toffee Pudding, or go double on the choc with our Red Velvet Brownie with a scoop of chocolate ice cream. As for the mint, it’s packed with crunchy chocolate chips and lashings of smooth chocolate sauce – we know a lot of you have missed this flavour since going plant-based!

vegan vanilla ice dream with sticky toffee pudding
sticky toffee and ice dream from tesco uk

We truly believe there should be no missing out for our fellow plant-pushers who choose a compassionate lifestyle, so we are working around the clock to make sure these options exist! We’re not about fooling anyone with plant based alternatives, but we know your non-plant based friends will love these too. Because good food is good food. End of.

You'll Love Wicked Kitchen Vegan Ice Cream!

Love our recipes? Join the Mushroom Mafia! Check out our Wicked Healthy Merch and become a Plant-Pusher!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on the Wicked Recipes Pinterest.

vegan ice dream at tesco uk

November 18, 2020


No rest for the Wicked!

We’re taking plant-based food beyond the U.K. in Spring 2021!

The pioneering 80+ product strong Wicked Kitchen line, available at 3,700+ Tesco stores across the UK, has become a market leader in plant-based meals, snacks, and ingredients and we’re thrilled to be launching Wicked Foods as we branch out from the UK. The success has been such that Tesco has even announced a five-year commitment to offer even more plant-based foods and increase sales of meat alternatives by 300%! A win for us, the planet, and the animals!

The expansion to North America aligns with the unprecedented changes already taking place among U.S consumers with more than 10 million Americans now following a plant-based diet, a number that grows exponentially every year. This is paired with the fact that meat consumption is steadily on the decline with nearly one in four Americans stating that they have cut back on meat in the past year due to health and environmental concerns, according to a Gallup poll released in January 2020. This is momentum on both sides…and exciting times for our movement!

Entering the global market, we will continue to capitalize on the growing demand for great-tasting foods that are free from animals by increasing availability and providing convenient meal solutions.

With Wicked Foods, we are committed to creatively challenging perceptions of what can be done with plants in grab-and-go and ready-in-minutes foods that are, in equal part, visually stunning, nutritionally satisfying, and, of course, Wicked delicious! Driven by our (Derek and Chad Sarno) culinary experience and exacting high standards, Wicked Foods highlights the power of plants in changing the way the world eats by creating best-in-class vegan food for meat-eaters and plant-pushers alike.

wicked meaty

“Our mission is to help people cook and eat more plants knowing that we’ll be saving millions and millions of animals each day which improves our planet, supports our farmers and our health.

We’ve created the tools, recipes, and products to make it simple, flavorful, and fun for people to eat more plant-based foods in the U.K. and we are excited to now bring these to the U.S., Canada, and other European countries.”

– Derek Sarno

wicked good food

Wicked Foods’ expansion is being led by new CEO Pete Speranza, a CPG industry vet, and Unovis partner, who will bring his extensive experience and tactical know-how to the brand’s day-to-day operations. Wicked Foods joins other innovative brands in the portfolio of Unovis, a leading global investment firm disrupting conventional animal agriculture. Founding partner Chris Kerr has worked closely with the Sarnos to develop and launch the Wicked Foods brand.

“In my nearly 25 years in CPG, I haven’t seen anything quite like what Chad and Derek have been able to create with Wicked Foods.

Their commitment to producing the most crave-able, sought-after, chef-crafted plant-based foods is driving huge demand in the UK and we know Americans are ready for this genuine and unapologetic approach to plant-based eating. And it’s not only vegans that are creating demand but also mainstream consumers who are wanting in on alternative protein options that put flavor first.”

– Pete Speranza

wicked food prepared

As part of the launch, we’ll be asking our trusty plant-pushers (that’s you!) to “plant your flag” to share where you’d like to find our new plant-based products next! Everyone taking part will receive a free copy of the Wicked Mushroom Manifesto, a digital collection of our most popular recipes that highlight the techniques to transform mushrooms into “meat.”

wicked food launching

Keep an eye on our social media pages, we’ll be asking for your input this weekend!

We’ve got Wicked merch! Head to the Wicked Healthy Store!

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on Pinterest.

November 11, 2020

Keeping Your Kids Wicked Healthy!

If you’re new around here, you may not know that we have a whole *FREE* cooking class series for kids (and big kids), full of plant-pushin’ inspiration and ideas for you to get confident and have fun in the kitchen as a family. As he holidays roll around and while the kiddos are back at school (depending on COVID, of course) we wanted to wrap up some of our favourite recipes by Chef Chad (and his little helpers!) from the class to help keep you organised with the kids’ packed lunches, snacks, and school night din-dins. On top of this – we’ve asked Chad to share his top tips for getting organised to make the kids’ dinners.

Let's Talk LUNCHES:

It’s important to get a variety of foods in the lil’ ones’ lunch boxes and the fun-factor is key! Find a bunch of quick and easy lunches here that will keep everyone happy:

Vegan Packed Lunches

Nutella and PBnJ

Chef Chad’s Top 3 Back-To-School Plant-Pushin’ Tips for Parents, Guardians, and Carers:

  1. Get organised! Every week, I spend time on Sunday thinking about what my family needs for food. Then I sit down with a list, and I plan out some food for the week that can be eaten as either full dinners (with leftovers for lunches!), grab-and-go snacks, and a healthy sweet treat or after school snack that the kids can grab when they need it. Then I make a list, check out the flyers for what’s on sale at the store, and get shopping.
  2. Get prepping! Once I get home from the store, I wash my veg right away, chop up carrots, celery, etc, get it in containers and get it in the fridge. Then I will throw on the one-pot meal (like a soup or stew) and while that’s cooking, I’ll make a dip, bake a sweet treat, or do whatever else will put me ahead for the week.
  3. Get rid of what you don’t need! Start the week fresh by cleaning out your fridge and making sure you have the containers you need to store the upcoming week’s food. Getting rid of the clutter helps keep you organized and makes it easy for the family to see what has been prepped. This also reduces food waste!

Kids Cooking Class: Snack Time!

Want to whip up some easy snacks at home, instead of buying in? You can get everyone involved in making these delicious tidbits!

Vegan Snacks on the Go:

Vegan Sweets and Treats:

School Night DIN-DIN'S:

Quick, simple, minimum-faff big pot dishes that make mealtimes easy-peasy.

Meatballs and Baked Penne

Vegan Shepherd’s Pie

October 7, 2020

7 Vegan Fall Recipes To Keep You Cozy!

We’re trading those summer BBQs for cozy stay inside cook-ins as the nights get longer and we’ve got a recipe or a few to keep you warm and toasty through fall season. 7 vegan fall recipes to be specific! Swap light bites for hearty meals, comforting creamy textures, and seasonal flavours – we have it all! We’ve brought together the best from our kitchens, straight to yours. Get bookmarking and try them all out.

Herby Crusted Butternut Squash Tenderloin

This is a show-stopping centerpiece to give the wow factor to your Sunday roasts and holiday celebrations of all kinds. It’s pretty easy once you know how. Once it’s under your belt you’ll never forget it. Nothing beats the sweet and delicious bite of our Butternut Tenderloin, complete with a festive herby crust.

BBQ Tofu and Polenta

Ultimate comfort food. Creamy warm polenta with Crispy Tofu, bringing back memories of Summer BBQs, with enough heartiness to carry you through the cooler nights. Always goes down a treat!

Vegan Cheeseburger Wellington

Want to give yourself a challenge? Looks fancy, but really isn’t that difficult. Grab some ready-made burgers and get rolling that pastry.

Roast Vegetable Centrepiece

A Wicked CLASSIC. Veg boards are our thing here at WH. You can whip this impressive roast veg board out at any fall-winter gathering. Definitely a good one to master.

Apple Pie Oatmeal

Crispy mornings mean one thing – oatmeal! We use a different technique to the standard stir-in-pot porridge method, you’ll be looking forward to the mornings when you have a hot bowl of Apple Pie Oatmeal, spiced for the season, to look forward to!

Perfect Roast Cauliflower

Never underestimate the humble cauliflower! We love this simple roasting technique that makes this a wonderful side any season.

Vegan Berry Crisp

The definition of cozy. Warm sweet berries with a crispy cinnamon topping. Just serve up with some Vanilla Coconut Cashew Cream and you’re good to go.

Want more inspiration? Check out our Wicked Healthy YouTube Channel!

Get pinning! We’re over here on the Wicked Recipes Pinterest.

Check out some of our vegan dessert recipes!

October 2, 2020

Wicked Healthy Kids Now Streaming on KidoodleTV!

wicked healthy cooking for kids
wicked cooking classes

Kidoodle is available in over 160 countries on over 1000 mobile and connected TV devices including iOS, Android, Roku, Samsung TV, Fire TV, and more!

kidoodle tv safe streamingFind your device, sign up for free, and get watching Wicked Healthy Kids:

August 19, 2020

The Momentum Continues! Gathered Foods, Makers of Good Catch Foods, open huge new plant-based seafood production facility in Ohio

Yet, more good news for the oceans and sea life!

In a year that could have easily brought production to a grinding halt, Good Catch Foods have expressed much gratitude to have celebrated many successes in the plant-based space…and we’re only in August!

If you’re new here, Good Catch Foods is the chef-led plant-based seafood company, co-founded by creators of Wicked Healthy; chefs Chad and Derek Sarno. Launching originally with a clean and plant-based tuna alternative, over the past 2 years, the brand has now branched out internationally and hit freezers with their products across the States.

This week’s news may be one of the most significant announcements so far, as it’s 3 years in the making. Gathered Foods, makers of Good Catch Foods, have just opened a state-of-the-art 42,500 sq ft manufacturing facility in Ohio. The facility currently has 52 employees and is on track to expand to full capacity with up to 80 positions by the end of the year. Not only does this create a positive result for the planet, but also the local community.

[evc_blockquote type=”left-line” custom_class=”pulled_quote” text=”“We are incredibly proud to establish a strong manufacturing footprint in the U.S. as we grow our product portfolio. With Good Catch’s rapid expansion and the launch of our new line of frozen plant-based entrees and appetizers, having our own production facility enables us to optimize productivity and efficiency. We are fully committed to delivering high-quality plant-based seafood products which delight and satisfy our consumers each and every time.”” font_size=”28px” line_height=”44px”]

– Christine Mei, CEO of Gathered Foods.

This space has the capability of producing $100 million worth of plant-based protein annually. Pretty staggering numbers and when you crunch it down, that’s a lot of sea life being saved!

We caught up with Good Catch co-founder, Chad Sarno, for a quick chat about 2020 so far:

This has no doubt been a rollercoaster year for you and the Good Catch team. What is it that underpins this rapid growth and sense of urgency?

Absolutely. We are seeing and will continue to see, a ton of forward momentum and innovation in the plant protein sector compared to 10 years ago. The impact opportunity to really disrupt the seafood category is enormous, so seizing the opportunity now makes sense. From our standpoint at Good Catch, we see this as a huge innovation opportunity and are very excited to share our products and future pipeline with the foodservice industry.

With so many groundbreaking and disruptive goals ticked off this year, are there more things on your list that you hope to accomplish before 2021?

We are extremely grateful for the momentum that continues to push plants forward. At Good Catch, we will be diving into the foodservice space in the coming autumn months, and while understanding how this space is shifting with COVID, we feel the excitement of restaurants being able to offer plant-based tuna melts, for example, on menus in the near future.

It would be fair to say that this year has uncovered many environmental issues globally, but the uprising of plant-based seafood is bringing a lot of hope! From being in the thick of this, what do you have the most hope about going forward?

Globally, we consume between 250-300 species of animals from the ocean, compared to around 30 from the land. Being able to put extremely high-quality offerings in the marketplace that make sure people don’t “miss” the taste of seafood could relieve the huge pressure being placed on our aquatic ecosystems. That’s very exciting to me and a source of great hope for the health of our oceans moving forward.

We’re seeing more plant-based seafood products cropping up in the market - what is it that gives Good Catch the edge in your opinion?

Once we were able to develop the protein texture, the sky was the limit when it came to application work! I am really proud of our frozen line, Crab Cakes, Thai Fish Cakes, and Classic White Fish Style Burger. The burger in particular is very reminiscent of a lightly seasoned white fish burger I used to have as a kid growing up on the coast of New England. Paired with horseradish tartar on a buttered bun- it definitely brings me back to childhood.

A Whistle-stop Tour of 2020



$32million Series B funding round closed; including two strategic investors: Greenleaf Foods (owned by Maple Leaf – largest animal agriculture company in Canada) and 301 INC, the venture arm of General Mills. Expansion into the UK. This funding would enable the dedicated facility to be up and running, meaning Good Catch can meet the demand.


Plant-based disruption! Joint venture partnership with Bumble Bee Foods (makers of Bumble Bee Tuna), a collaboration that created an opportunity for Good Catch to benefit from BB’s 120 years in the industry.


Gathered Foods raises an additional $36.8 million in capital from celebrity investors, including Paris Hilton, Lance Bass, and Woody Harrelson.


New frozen lines added to the US market! New England Style Plant-Based Crab Cakes, Thai Style Plant-Based Fish Cakes, and Classic Plant-Based Fish Burgers – to be available nationwide in the US by the end of 2020.


Gathered Foods open the 42,500 sq ft manufacturing facility in Ohio, with a view of employing 80 people by the end of the year.

good catch feastWondering what this vegan seafood is made of? It’s a proprietary six-legume blend (peas, chickpeas, lentils, soy, fava beans, and navy beans). And the fishy flavor? A superior umami taste is created from seaweed and algae extracts. Trust us, it tastes just like the real deal. As an added bonus, all Good Catch ® products are free of dairy, GMOs, mercury, toxins, microplastics, microfibers, and are safe and enjoyable for those with shellfish allergies.

At this rate, we’ll have plenty more great news to announce over the coming months, but if you haven’t tried Good Catch yet, what are you waiting for!

Get your hands on some Good Catch – check the store locator here.

Want to get cooking? Give these Good Catch recipes a go!