We’re taking plant-based food beyond the U.K. in Spring 2021!
The pioneering 80+ product strong Wicked Kitchen line, available at 3,700+ Tesco stores across the UK, has become a market leader in plant-based meals, snacks, and ingredients and we’re thrilled to be launching Wicked Foods as we branch out from the UK. The success has been such that Tesco has even announced a five-year commitment to offer even more plant-based foods and increase sales of meat alternatives by 300%! A win for us, the planet, and the animals!
The expansion to North America aligns with the unprecedented changes already taking place among U.S consumers with more than 10 million Americans now following a plant-based diet, a number that grows exponentially every year. This is paired with the fact that meat consumption is steadily on the decline with nearly one in four Americans stating that they have cut back on meat in the past year due to health and environmental concerns, according to a Gallup poll released in January 2020. This is momentum on both sides…and exciting times for our movement!
Entering the global market, we will continue to capitalize on the growing demand for great-tasting foods that are free from animals by increasing availability and providing convenient meal solutions.
With Wicked Foods, we are committed to creatively challenging perceptions of what can be done with plants in grab-and-go and ready-in-minutes foods that are, in equal part, visually stunning, nutritionally satisfying, and, of course, Wicked delicious! Driven by our (Derek and Chad Sarno) culinary experience and exacting high standards, Wicked Foods highlights the power of plants in changing the way the world eats by creating best-in-class vegan food for meat-eaters and plant-pushers alike.