The plant-based wave continues to build momentum in 2020…and we are only in March! On top of the $32 million funding we secured for Good Catch this year, we have an announcement that’s a first of its kind!
Good Catch disrupting the seafood industry with Bumble Bee Tuna partnership!
March 11, 2020
``We’re redefining seafood for omnivores and plant-based eaters alike.`` - Chad Sarno, Co-Founder of Good Catch
On Monday, the 2nd of March, Bumble Bee Foods (makers of Bumble Bee Tuna) announced a joint venture partnership with Gathered Foods Corporation, the makers of Good Catch, Co-Founded by Chad and Derek Sarno. The key is this; Bumble Bee is the first and only major seafood company globally to partner with a plant-based seafood brand. This is history in the making and serious plant-based disruption in action!
But what does this mean? Essentially, Good Catch can benefit from the 120 years of experience that Bumble Bee has behind them in the seafood trade and they have pledged to use their own existing networks to put Good Catch brand products into additional retailers and to keep prices affordable for all. This means Good Catch on more shelves, in more shopping baskets and on more plates! A huge win for the oceans and the fishes! Heck yeah!
“We are extremely excited to announce our partnership with Bumble Bee, to bring Good Catch closer to the consumer. This distribution partnership with Anova Foods (the distribution arm of Bumble Bee), will enable us to reach more consumers with plant-based seafood and in the channel, consumers expect it – the seafood aisle. Anova’s international distribution reach will help us grow dramatically over the next few years and you’ll start seeing Good Catch in many new places, including local & national restaurants, commissaries, and convenience outlets! Good Catch will be able to leverage the same footprint it took Bumble Bee 120 years to establish. In turn, Bumble Bee will leverage our novel plant-based offerings for those customers seeking alternatives to traditional seafood. And the true winners are consumers, the oceans and, most importantly, the fishes. – Chris Kerr, CEO and Co-Founder of Good Catch.
But how did this happen? The bottom line is that the demand for canned seafood is in decline. According to data from the US Department of Agriculture, the consumption of canned tuna has declined by more than a whopping 40 percent per capita over the past 30 years. This power move in pairing with a vegan brand allows them to dive into the $4.5 billion plant-based market that has grown 11 percent in the past year, according to the Plant-Based Foods Association.
On top of this, Bumble Bee tuna has always held their head up high with its commitment to sustainable fishing and have been actively working to manage fish stocks across their portfolio. What better way to turn their focus to sustainability than by working with the only truly sustainable seafood there is – the vegan variety! “It is critically important that as an industry we continue to find innovative solutions to decouple growth with environmental impact. Providing great-tasting alternative ways for consumers to enjoy ocean-inspired foods is a key pillar of our long-term commitment to ocean health.” – Jan Tharp, President and Chief Executive Officer for Bumble Bee Foods.
On the nutrition front, Good Catch’s protein profile also mirrors real tuna, including the DHA levels. One serving contains 90 calories, 14+ grams of protein and no saturated fat. Bumble Bee tuna has 60 calories, 13 grams of protein and no saturated fat.
“Plant-based tuna is the culmination of our experience as plant-based chefs, combined with our passion for healthy eating as well as animal and environmental welfare,” Good Catch Co-Founder Chad Sarno said. “We’re redefining seafood for omnivores and plant-based eaters alike.”
“We're excited Bumble Bee is taking this bold step for the industry, for the oceans and the beautiful beings that live in it.`` - Chris Kerr, CEO and Co-Founder of Good Catch
“Innovative, mission-driven start-ups generally enter the market with limited access,” said Chris Kerr, CEO and Co-Founder of Good Catch. “By forming this partnership with a forward-thinking and deeply rooted company like Bumble Bee, we can reach far more consumers who want fish-alternative products. We’re excited Bumble Bee is taking this bold step for the industry, for the oceans and the beautiful beings that live in it.”
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